Hi, I'm Esma!
Hi, I'm Esma!
Hi, I'm Esma!
Based in Toronto with a background in brand, content, e-commerce, and events.
Based in Toronto with a background in brand, content, e-commerce, and events.
Based in Toronto with a background in brand, content, e-commerce, and events.
About me
Before marketing, I worked as an interpreter across business meetings and negotiations between international companies. The work taught me how to read a room, navigate cultural nuances, and recognize when a message is landing or falling flat across different audiences. Those skills carry over more directly than most people would think, and they still shape the way I approach every campaign, brand, or piece of content I work on.
years
Marketing experience spanning education, tech, and e-commerce, mostly in small, fast-moving teams.
years
Marketing experience spanning education, tech, and e-commerce, mostly in small, fast-moving teams.
years
Marketing experience spanning education, tech, and e-commerce, mostly in small, fast-moving teams.
followers
Built organically across a portfolio of fashion, travel, and lifestyle Instagram accounts
followers
Built organically across a portfolio of fashion, travel, and lifestyle Instagram accounts
followers
Built organically across a portfolio of fashion, travel, and lifestyle Instagram accounts
viewers
Reached through the Global Education Innovation Summit 2025, with 10k+ registrations from 72 countries.
viewers
Reached through the Global Education Innovation Summit 2025, with 10k+ registrations from 72 countries.
viewers
Reached through the Global Education Innovation Summit 2025, with 10k+ registrations from 72 countries.
traffic growth
Driven through integrated marketing across email, SEO, and paid ads in three months.
traffic growth
Driven through integrated marketing across email, SEO, and paid ads in three months.
traffic growth
Driven through integrated marketing across email, SEO, and paid ads in three months.
Some of my recent work
Global Education Innovation Summit
End-to-end marketing for the 2025 edition of Rosedale's annual global summit. Coordinated 40+ speakers across 30 universities, built the event website and virtual platform, and led promotional efforts that reached 307k viewers and 10k+ registrations from 72 countries.
Global Education Innovation Summit
End-to-end marketing for the 2025 edition of Rosedale's annual global summit. Coordinated 40+ speakers across 30 universities, built the event website and virtual platform, and led promotional efforts that reached 307k viewers and 10k+ registrations from 72 countries.
Global Education Innovation Summit
End-to-end marketing for the 2025 edition of Rosedale's annual global summit. Coordinated 40+ speakers across 30 universities, built the event website and virtual platform, and led promotional efforts that reached 307k viewers and 10k+ registrations from 72 countries.
Rosedale International Education
Built a consistent brand identity for Rosedale's programs across social media, pitch decks, brochures, and event collateral. The work supported 20+ active partnership conversations across 16 countries.
Rosedale International Education
Built a consistent brand identity for Rosedale's programs across social media, pitch decks, brochures, and event collateral. The work supported 20+ active partnership conversations across 16 countries.
Rosedale International Education
Built a consistent brand identity for Rosedale's programs across social media, pitch decks, brochures, and event collateral. The work supported 20+ active partnership conversations across 16 countries.
200% traffic growth at Talent
Led integrated marketing across email, website, social, and paid ads. The work drove a 200% increase in website traffic in three months, 22% subscriber growth through HubSpot drip campaigns, and a 3rd place Google SERP ranking for target keywords. Earned the company's Core Value Award for Trust and Accountability.
200% traffic growth at Talent
Led integrated marketing across email, website, social, and paid ads. The work drove a 200% increase in website traffic in three months, 22% subscriber growth through HubSpot drip campaigns, and a 3rd place Google SERP ranking for target keywords. Earned the company's Core Value Award for Trust and Accountability.
200% traffic growth at Talent
Led integrated marketing across email, website, social, and paid ads. The work drove a 200% increase in website traffic in three months, 22% subscriber growth through HubSpot drip campaigns, and a 3rd place Google SERP ranking for target keywords. Earned the company's Core Value Award for Trust and Accountability.
Where I've made impact
Rosedale International Education
Marketing Coordinator | March 2025 - April 2026
At Rosedale, I led marketing for the company's flagship initiatives in international education. My work spanned campaign strategy, content, brand development, and event marketing, with a focus on supporting business development and partnership growth across 16 countries.
Rosedale International Education
Marketing Coordinator | March 2025 - April 2026
At Rosedale, I led marketing for the company's flagship initiatives in international education. My work spanned campaign strategy, content, brand development, and event marketing, with a focus on supporting business development and partnership growth across 16 countries.
Talent - Workforce Transformation
Marketing Coordinator | May 2024 - December 2024
Joined Talent during a rebrand and supported the launch across multiple channels. The work spanned new product pages, blog content, paid ads, press releases, and the company's Shopify site, all aligned with the new brand direction.
Talent - Workforce Transformation
Marketing Coordinator | May 2024 - December 2024
Joined Talent during a rebrand and supported the launch across multiple channels. The work spanned new product pages, blog content, paid ads, press releases, and the company's Shopify site, all aligned with the new brand direction.
Relish
Marketing Intern | March 2024 - June 2024
Working with the Relish team, I contributed to marketing campaigns across email, social, digital ads, and influencer partnerships, supporting brand awareness and customer engagement. I managed the company's Instagram accounts through content creation, scheduling, and performance analysis, ran outreach for new partnerships, and produced marketing collateral including presentations, brochures, and promotional materials aligned with brand standards.
Relish
Marketing Intern | March 2024 - June 2024
Working with the Relish team, I contributed to marketing campaigns across email, social, digital ads, and influencer partnerships, supporting brand awareness and customer engagement. I managed the company's Instagram accounts through content creation, scheduling, and performance analysis, ran outreach for new partnerships, and produced marketing collateral including presentations, brochures, and promotional materials aligned with brand standards.
Independent
Digital Marketing & E-Commerce Lead | 2017 - 2024
Across seven years of freelance work, I built and ran e-commerce businesses end-to-end on Shopify and Etsy, owning every part of the operation from brand and product to marketing and growth. I grew a portfolio of fashion, travel and lifestyle Instagram accounts to a combined 500,000 followers organically and used them alongside Meta and TikTok ads, creator partnerships, and full-funnel email and SMS campaigns to drive traffic and retain customers
Independent
Digital Marketing & E-Commerce Lead | 2017 - 2024
Across seven years of freelance work, I built and ran e-commerce businesses end-to-end on Shopify and Etsy, owning every part of the operation from brand and product to marketing and growth. I grew a portfolio of fashion, travel and lifestyle Instagram accounts to a combined 500,000 followers organically and used them alongside Meta and TikTok ads, creator partnerships, and full-funnel email and SMS campaigns to drive traffic and retain customers
Stack
Stack
Meta Business Suite
Paid Ads
Shopify + Framer
Web design & development
Hubspot + Klaviyo
Email Marketing
Canva
Design
Canva
Design
Google Ads
Paid Ads
Asana + Notion
Communication
Asana + Notion
Communication
Kind words from
people I've worked with
Kind words from people I've worked with
Adele
Director, Marketing and Communications | Talent
Exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges.
Gaynor
Director of Global Marketing | Rosedale
Her keen eye for visuals elevated our campaigns, from eye-catching graphics to polished sales decks. A standout talent.
Maverick
Data Manager | Talent
Approachable, reliable, and consistently brings a thoughtful perspective to every project
Manuel
Senior Digital Marketing Manager | Rosedale
She brings a rare combination of creativity, organization, and professionalism that has made a real impact on our team.
Adele
Director, Marketing and Communications | Talent
Exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges.
Gaynor
Director of Global Marketing | Rosedale
Her keen eye for visuals elevated our campaigns, from eye-catching graphics to polished sales decks. A standout talent.
Maverick
Data Manager | Talent
Approachable, reliable, and consistently brings a thoughtful perspective to every project
Manuel
Senior Digital Marketing Manager | Rosedale
She brings a rare combination of creativity, organization, and professionalism that has made a real impact on our team.
Adele
Director, Marketing and Communications | Talent
Exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges.
Gaynor
Director of Global Marketing | Rosedale
Her keen eye for visuals elevated our campaigns, from eye-catching graphics to polished sales decks. A standout talent.
Maverick
Data Manager | Talent
Approachable, reliable, and consistently brings a thoughtful perspective to every project
Manuel
Senior Digital Marketing Manager | Rosedale
She brings a rare combination of creativity, organization, and professionalism that has made a real impact on our team.
Adele
Director, Marketing and Communications | Talent
Exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges.
Gaynor
Director of Global Marketing | Rosedale
Her keen eye for visuals elevated our campaigns, from eye-catching graphics to polished sales decks. A standout talent.
Maverick
Data Manager | Talent
Approachable, reliable, and consistently brings a thoughtful perspective to every project
Manuel
Senior Digital Marketing Manager | Rosedale
She brings a rare combination of creativity, organization, and professionalism that has made a real impact on our team.
Adele
Director, Marketing and Communications | Talent
Exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges.
Gaynor
Director of Global Marketing | Rosedale
Her keen eye for visuals elevated our campaigns, from eye-catching graphics to polished sales decks. A standout talent.
Maverick
Data Manager | Talent
Approachable, reliable, and consistently brings a thoughtful perspective to every project
Manuel
Senior Digital Marketing Manager | Rosedale
She brings a rare combination of creativity, organization, and professionalism that has made a real impact on our team.