Hello, I'm Esma —
Performance-oriented marketer with experience across B2B and B2C in education, tech, fashion, and retail. I specialize in multi-channel campaigns, digital strategy, and measurable brand growth.

About Me

I am a marketing professional passionate about creating strategies that drive growth and deliver measurable results. While interpreting hundreds of business and marketing meetings, I had a front-row seat to how strategies were formed and decisions were made, sparking my interest in the field. This curiosity led me to build and scale my own e-commerce business, where I honed my skills in connecting with audiences and crafting impactful campaigns. Since then, I’ve pursued a career in marketing, gaining experience in multi-channel campaigns, rebranding initiatives, and digital engagement, excelling in dynamic environments that demand both strategic thinking and creative execution.

Where I've made an impact

Marketing Coordinator
March 2025–April 2026

Rosedale International Education Markham, Hybrid

Directed end-to-end marketing for the Global Education Innovation Summit 2025 — event website, virtual platform setup, promotional assets, and speaker coordination across 40+ speakers and 30 leading universities — helping drive 307,000+ viewers and 10,000+ registrations.
Overhauled LinkedIn brand presence through organic and paid social campaigns, growing the following by 32% within one year.
Produced full-suite marketing collateral under a new brand identity for Rosedale programs — pitch decks, brochures, email campaigns, webinars, blog posts, and event assets — supporting 20+ partnership development conversations.

Marketing Coordinator
May 2024 -November 2024

Talent - Workforce Transformation (Contract)

Coordinated and managed multi-channel promotional campaigns across email, website, social media, and digital ads, driving a 200% increase in website traffic and a 30% boost in LinkedIn followers within three months
Managed and designed various aspects of the Shopify website, including updates and product pages, ensuring brand consistency and functionality improvements that earned recognition through the Core Value Award for Trust and Accountability
Developed and executed targeted HubSpot drip campaigns and newsletters, driving a 22% increase in subscribers and improving engagement with segmented content
Achieved 3rd position on Google SERPs for target keywords through SEO strategy and consistent blog publishing to build domain authority

Digital Marketing Manager
August 2019 - October 2023

Neunoon, Self-Employed

Responsible for all aspects of multiple businesses, partnered with 100+ content creators to execute social media advertising campaigns and develop data-driven strategies, leading to 8,000+ orders on Shopify & Etsy
Created and managed full-funnel content across social media, email, and SMS campaigns to attract and retain customers, maintaining a 38% email open rate and 6.4% conversion rate
Managed and grew social media accounts with a combined following of 500k in fashion, travel, and lifestyle niches to foster engagement and increase brand awareness with no ad spend

Featured
Work

As a marketing professional,

I specialize in content strategy,

e-commerce, copywriting, campaign management, branding, social media, digital marketing, influencer partnerships, and creative initiatives. My diverse skill set and experience enable me to create compelling campaigns that resonate with the audience.

Content Strategy Copywriting Campaign Management

E - Commerce Social Media Digital Marketing Partnerships

Creative Initiatives

I managed Esma during her time as a Marketing Coordinator at Talent - Workforce Transformation. Esma is exceptionally talented and diligent. She possesses entrepreneurial spirit and isn't afraid of new challenges. It was a privilege to guide her career development journey and support her in gaining mastery of new marketing tactics, like website updates, email nurture design and builds, and content marketing.

Aside from Esma's technical acumen, she has a great attitude, she's quick to celebrate other team members' wins, and she is absolute delight to work with. I look forward to continuing to mentor her and support her throughout her career. Esma is always raising the bar, and any company would be lucky to have her on their team.

Adele Richardson

Director of Marketing - Talent Workforce Transformation

Impact
Highlights

I have a proven track record in developing and executing successful marketing strategies across platforms, particularly by driving audience growth through thoughtful campaigns and creative, engaging content.